Sierra Vista's tourism industry


A magnet for hikers, bicyclists and birders

Thanks to its world-class attractions, diverse wildlife, natural beauty and enviable climate, Sierra Vista’s tourism industry generates hundreds of millions of dollars annually. Visitors flock to Sierra Vista from all over the world to find many species of birds that are rarely seen in any other part of the United States. The San Pedro Riparian National Conservation Area serves as a key migratory conduit for birds traveling between the United States and Mexico, making spring and fall great times to plan a visit. Birds like the elegant trogon are almost never seen anywhere else in the country but can commonly be found in Ramsey Canyon Preserve and other local canyons during the spring mating season. Of the 300 plus species of birds commonly seen around Sierra Vista, more than a dozen are varieties of hummingbirds, which is why Sierra Vista is commonly known as the “hummingbird capitol of the United States.”

Sierra Vista Climate

Sierra Vista is often 15 degrees cooler than Phoenix.

But Sierra Vista isn’t just for the birders, featuring 29-miles of shared use paths and 19 miles of bike lanes, which link into a network of trails winding up the slopes of the Huachuca Mountains, the community harbors an active cycling and mountain biking scene. With the start of the Arizona trail heading north into the Huachucas, which tower about 9,000 feet above sea level, Sierra Vista also offers hikers and backpackers an escape from Arizona’s intense heat. Hiking, biking and birding can leave visitors feeling famished, fortunately there’s no shortage of dining options. The presence of Fort Huachuca has attracted a diverse mix of cultures, resulting in a vibrant culinary scene that’s been showcased in national media. The local examples of authentic German, Japanese, Vietnamese, and Korean cuisine are complemented by outstanding eateries geared to American fare. Tourism marketing has been identified as a top priority for the Sierra Vista City Council and staff has responded with a comprehensive plan to carry its message to target markets in the United States, Canada and Mexico. A branding initiative has set the tone for this effort, offering the community a unifying message to share with its residents and visitors. These projects will ensure Sierra Vista and the surrounding region remains a ‘must see’ for travelers across the nation and beyond. To learn more about what Sierra Vista has to offer, check out its new-look tourism website.

Mexican visitors were responsible for $211.8 million in sales, 1,763 jobs and $36.5 million in income, county wide.2008 study by University of Arizona, Cochise County

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