Sierra Vista, Arizona is the largest city in Southeast Arizona located just south of Interstate 10. The local community is representative of the larger region consisting of large populations of military, students, families and retirees.

The City of Sierra Vista itself is 44,000 people and serves a direct metro region of 110,000.




Hispanic Influence

As the hub in the region, the Sierra Vista Shoppingcommunity also serves Mexico Nationals who frequently use the Douglas and Naco border crossings to shop within Sierra Vista and enjoy the tourist destinations. These include the cities of Hermosillo, Nogales and Agua Prieta. Hermosillo hosts more than 640,000 people.

While the U.S. population is primary Caucasian, there are a multitude of European ethnic diversities along with between 32% to almost 40% having Hispanic origination.




Military Presence

Sierra Vista is a military town. As home to Army post, Fort Huachuca, there are approximately 2,600 active duty military personnel assigned to Fort Huachuca. There is also approximately 2,400 military trainees (students) temporarily assigned to the Fort for training on any given day and more than 8,000 trained on site each year. Additionally, the Fort employs approximately 3,000 civilian workers and an additional 400 civilians working for other agencies operating on the installation.

Within the 300 mile region additional military populations abound including Army, Air Force and Marine. Area military installations include:

Sierra Vista Veteran

  • Fort Huachuca Army Installation, Sierra Vista
  • Luke Air Force Base, Phoenix
  • Davis Monthan Air Force Base, Tucson
  • Marine Corps Air Station, Yuma
  • U.S. Army Yuma Proving Ground, Yuma
  • U.S. Army Garrison White Sands Missile Range, Los Cruces
  • White Sands Missile Range, Los Cruces
  • Holloman Air Force Base, Los Cruces


Student Population

The Sierra Vista region is a hub for college students. Located within the local area is Cochise College with campuses in Benson, Willcox, Douglas and Sierra Vista hosting approximately 6,000 students. Additionally, the University of Arizona, Sierra Vista, houses another 400 or so students. When you expand the horizon to include Tucson, the student population increases significantly to include the home campus of University of Arizona with almost 40,000 students and 68,000 enrolled at Pima Community College. Other campuses include:

  • University of Arizona, Tucson 39,110
  • Pima Community College, Tucson 68,051
  • Arizona State University, Phoenix 83,301
  • Cochise College, SE Arizona 5,585
  • Northern Arizona University, Flagstaff 29,031
  • New Mexico State University, Las Cruces 15,490
  • Doña Ana Community College, Las Cruces 8,535
  • Arizona Western College, Yuma 13,000








Cochise College